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Hiral Jhaveri, NC

Founder - Pure Praana

Holistic Nutrition Consultant

Ayurvedic Lifestyle Counselor

Hiral Jhaveri is a Certified Holistic Nutrition Consultant and Ayurvedic Lifestyle Counselor. Her passion is to help people make healthier food and lifestyle choices based on their unique biochemical profiles. 


She completed her Holistic Nutrition Consultant certification from Bauman College of Holistic Nutrition, Berkeley, CA. She has studied Ayurvedic Nutrition from Dr. Naina Marballi and Dr. Bhaswati Bhattacharya, both world-renowned scholars in the field. She has also trained under the tutelage of Dr. Alan Dattner, a pioneer in Integrative Medicine and Dermatology. Hiral’s approach is two-pronged: she integrates scientific nutritional research with the Ayurvedic philosophy of ‘Saatvik ’ or balanced living for the mind, body, and soul. She sees food as a carrier of the life force called “Praana” and works to incorporate the concept of healthy eating and healthy living in the daily lives of her clients.

Hiral became acutely aware of the value of pure food and a nourished lifestyle after the birth of her first child. She discovered that her daughter’s allergies could be controlled and treated through the right kind of food rather than steroids or strong medications that have toxic side effects. She left a lucrative career in advertising and marketing to delve deeper in the world of nutrition. She has since worked with and assisted well known integrative doctors in both New York and the San Francisco Bay area. She strongly believes that ‘Eating is not merely a physical act. What we eat, how we eat impacts us as human beings’. She stands behind the motto, ‘We are what we eat and how we digest it.’ It is this philosophy that continues to guide her passion for Ayurveda and her commitment to her clients.
When she is not busy creating nutrition protocols for her clients or pursuing further studies in Ayurveda, Hiral can be found at the farmers market picking the best ingredient for her latest Ayurvedic -inspired recipe. She lives in the San Francisco Bay Area.

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